The campaign launch date was February 22 (Canada’s Human Trafficking Awareness Day) and concludes July 30 (World Day Against Trafficking in Persons).
The awareness campaign will engage Ontarians using the 400 series highway ONroute Service Centres by providing over 2 million media awareness impressions at all 20 Centres across Ontario during the month of July 2019.
The campaign will involve:
- Positive messages to travelers about human trafficking and include a number to call if they should suspect an individual being trafficked along this highly used corridor.
- Messages to those being trafficked that there are people in Ontario who care about and will help them and the numbers to call for help.